Kunkumam magazine caters to the literary and cultural interests of malayalees. Some of the most exceptional Malayalam novels, which attracts Academy Awards and the highly esteemed Jnanapith Award were first published in series in this magazine. It kept the Malayali readers captivated over the last 4 decades and contunues to do so. Kunkumam has also gifted the biggest Novel Awards in Malayalam and the literary geniuses it has projected on the Indian cultural firmament are numerous and comprises Malayattoor Ramakrishnan, M.T. Vasudevan Nair, M. Mukundan, Padmarajan and P. Valsala.